Creative Director | Fine Artist

Art in Action

In this gallery you can see a selection of my work. I hope you enjoy.

Welcome to Explore

Sonofsimba Art

Transforming Visions into Reality

Experiences

Sonofsimba Art - Creative Director
2015 - current
  • Lead creative development for major retail, hospitality, and entertainment clients, including Microsoft, Marriot, and Duke University
  • Develop and implement brand strategies, including visual design, copywriting, and digital marketing
  • Manage a team of designers, writers, and digital marketers, providing creative direction and mentorship to ensure the highest quality work
  • Collaborate with account teams and clients to understand business goals and objectives, and develop creative campaigns that support them
  • Oversee all aspects of production, including photography, video, and website development
Jay Michael Custom Imprints - Senior Art Director
2016-2020
  • Developed and executed creative campaigns for major hospitality and entertainment clients, including UNC Chapel Hill and Durham Bulls
  • Led visual design for all campaigns, including print, digital, and social media
  • Collaborated with copywriters, designers, and digital marketers to develop highly effective campaigns that drove customer engagement and revenue growth
  • Managed a team of designers, providing creative direction and mentorship to ensure the highest quality work
  • Produced highly effective campaigns that resulted in a 30% increase in revenue for Marriot Resorts
North Carolina Central University - Residential Assistant
2018 - 2011
  • Tutored 20+ students in various subjects, resulting in improved grades and academic performance by 25%
  • Planned and executed 20+ events per semester, resulting in increased resident engagement by 50%
  • Coordinated weekly meetings with fellow RAs to discuss resident needs and implement effective solutions
  • Developed and maintained positive relationships with residents and staff members through effective communication and conflict resolution
  • Managed front desk operations, including answering phone calls, handling mail and packages, and maintaining an organized and welcoming environment
  • Demonstrated strong leadership and mentorship skills by training new RAs and serving as a role model for residents

Educations

North Carolina Central University - Visual Communications/Mass Communications
2011-2016
Relevant Coursework:
Visual Communication: Graphic Design, Advertising Design, Web Design, Video Production, Animation
Mass Communication: Broadcast Journalism, Television Production, Media Ethics, Media Law, Communication Theory
Sonofsimba

LA Chesson

Creative Director
lachesson27@gmail.com
919.599.1477
Creative Director with 10+ years of experience leading successful creative campaigns for a variety of industries, including retail, hospitality, and entertainment. Skilled in all aspects of creative direction, including brand strategy, visual design, copywriting, and digital marketing. Proven track record of developing highly effective campaigns that drive brand awareness, customer engagement, and revenue growth.

Skills

Design
Communication and Collaborating
Photoshop
Creative Vision and Ideation
Branding and Marketing Expertise

What I offer

Below is a list of the services I offer. Contact me if you want to know more.

Events

Trap Art | Charlotte, NC
May 12, 2023
TRAPXART® is a judgement free zone to network and build relationships with other creatives. since 2013, trapxart has hosted hundreds of events across the world; they have highlighted and connected with thousands of artists helping jumpstart some of their independent careers as artists.
Black Boy Art Show | Chicago
May 21, 2023
A Marvelous Black Boy Art Show is a bi-annual art exhibit displaying the work of all black male artists using varying forms of media. This show is aimed toward celebrating black men, the strength in their diversity, and the power in our unity.
Pancakes and Boose | Raleigh, NC
May 25,2023
Come experience one of the largest pop-up live music & arts movements to hit North America over the past decade. Celebrate our 10th year serving FREE PANCAKES and introducing you to some of the nation's leading emerging talent. 
Last Friday Dancewave | Hillsboro, NC
May 26, 2023
Living Arts Danceswaves strives to create an inclusive space for people to move freely and express themselves creatively. Participants may experience the euphoria of music, rhythm, and connection with themselves, others, and their environment. 


Black Boy Art Show | Detroit
June 4, 2023
A Marvelous Black Boy Art Show is a national exhibition experience celebrating black men artists using various forms of media.
Bimbe' Festival | Durham, NC
June 3, 2023
The nationally award-winning Bimbé Cultural Arts Festival will celebrate its 53rd Anniversary on June 3, 2023! Enjoy a day filled with live music, arts and crafts, community resources, tasty traditional food, and local talent. 
Sonofsimba

About Me

As a creative, I have dedicated my life to inspiring, empowering, liberating, and motivating others. With 10 years of experience in this field, I have created works of art for high-profile clients, including celebrities, and have also painted murals with the purpose of promoting peace. In addition to my artistic endeavors, I am a military veteran. I am truly grateful for the opportunities that have come my way, and I am always striving to reach new heights of excellence in my work.

In addition to my professional pursuits, I am also deeply committed to community service. Giving back to others is a core value of mine, and I believe that it is our responsibility to use our talents and resources to make the world a better place.

When I'm not working or giving back, I enjoy hiking and cooking. These activities help me to recharge and stay grounded, and they also serve as a reminder that there is more to life than just work.

Thank you for taking the time to learn a little bit about me. I am grateful for your interest, and I look forward to connecting with you in the future.

Questions

Please contact me with any questions.
I'm also available on Social Media.

LA Chesson
Durham, NC
Phone: 919.599.1477
LAchessonart@gmail.com
What is the pricing for commissioned paintings?
We believe that every piece of art should be unique and tailored to your specific needs, which is why we provide personalized quotes for each project. Once we have a clear understanding of your vision and requirements, we'll provide you with a detailed quote that includes a breakdown of all costs, including materials, labor, and any additional fees.
Can you ship the painting to me once it's complete?
Yes we can ship.
Can I request a specific theme or subject matter for the live painting?
Yes, live painting request can be made prior to event or during event.
What is the process of working with a development expert?
Initial consultation then Goal setting followed by Action planning next Implementation finally Evaluation, and Follow-up.

Contact Me

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